A Fairytale Vineyard in the Heart of Italy’s Food Valley. Officially recognised as the smallest vineyard in the world, Via Mari 10, this twenty-square-metre microcosm sits four storeys high, on a terrace of a historic building in Reggio Emilia. Viewed from above, it is a geometric illusion: a green rectangle nested between soot-stained chimneys and terracotta tiles, hidden from prying eyes with highly restricted, exclusive access, reachable only by ascending sixty-one steep stone steps. This urban project completely redefines traditional viticulture, guided by the Masoni family with an extraordinarily discreet and private management. Here, the precious grapes do not mature in traditional rural contexts, but in the heart of a vibrant city within Italy’s famous Food Valley. Its defining feature lies in its identity-driven spirit shared with the community: the entire neighbourhood happily participates in the September harvest, culminating in a festive grape-treading celebration with the local community, where children crush the grapes the old-fashioned way. A microscopic annual harvest of around forty kilograms of grapes yields an elite and absolute rarity of roughly thirty numbered bottles. This status makes each piece a true mirage for collectors: the wine is never commercially sold, but exclusively auctioned at staggering prices within international art circuits. Treated as a piece of conceptual art, ViaMari10 is displayed permanently in prestigious and prominent art galleries.